Sales Pipeline

Replacement and duct-cleaning work is sold through a request, an assessment and a quote. Repairs and tune-ups are booked directly and are not part of this funnel.

Win rate

60%

Average job sold

$4,720

Days from request to yes

8.7

Waiting on a customer

$244k

Win rate is won divided by won plus lost, so quotes still waiting are left out.

Where requests end up

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By type of job

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By where the lead came from

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With about 50 requests per source, win rates differ by a few jobs either way. Treat gaps of ten points or so as noise.

Month by month

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Quotes waiting on a decision

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Quotes more than a month old are worth a follow-up call. Few people say yes after that long.